Event reporting for hotels and venues
The report your Monday meeting runs on
Every enquiry, event and invoice already lives in GRAND, so the reporting is just there, and it's right. Conversion by salesperson, forecast by month, this year against last, every package down to the delegate.
What sets us apart
We dare to be GRAND, especially with these
Enquiries, events, packages and invoices share one data layer, so the reports are simply there. Open one and it's already right, no Friday spreadsheet.
The forecast moves the moment a proposal is accepted, and every number is current the moment you open it. You're never looking at last month's truth.
Reporting runs on the same data as invoicing, so revenue here matches revenue there. One version of the truth, from pipeline to bookkeeping.
From total event revenue to a single package's upsell line. Every number opens up when you click it, salesperson, venue, package, delegate.
Team performance
See who turns enquiries into events
Every salesperson has a conversion rate | GRAND shows it to you. Enquiries taken, proposals sent, events won, per person. Coach with numbers, not hunches.
- Conversion rate per salesperson
- Enquiries, proposals and wins in one row
- Filter by period, venue or event type
Forecasting
See next quarter before it happens
Confirmed events plus a weighted pipeline gives you a forecast grounded in real enquiries, not a guess. Spot the soft month in September while there's still time to fill it.
- Confirmed and pipeline revenue, stacked by month
- Weighted by where each enquiry stands
- Updated live as deals move
Year over year
Better than last August, and you can prove it
Every number comes with its twin from last year. Revenue, events, delegates, side by side, month by month. Growth stops being a feeling.
Package performance
Every package, down to the last delegate
Drill into any package and see everything it did: how many events, how many delegates, how many upsells, what it earned. Kill the package nobody books, double down on the one everyone upgrades.
- Events, delegates and revenue per package
- Upsells counted, not guessed
- Compare packages across venues and seasons
Works better together
Got a question?
Can I see conversion rates per salesperson?
Yes: that's the point. Every enquiry is owned by someone, so GRAND knows exactly who took it, who proposed, and who won. Each person gets a conversion rate you can filter by period, venue and event type.
How does the event forecast work?
Confirmed events count in full; pipeline enquiries count by how far along they are. The result is a month-by-month revenue forecast built from real deals, and it updates itself the moment a proposal is accepted.
Can I compare against last year?
Every report carries last year alongside this year, revenue, event count, delegates. Pick any range and the comparison comes with it. No exports, no VLOOKUP.
What can I see for each package?
Everything in one row: how many events it ran, how many delegates attended, how many upsells it carried and what it earned. Drill in and the upsells break down line by line.
Do I have to build the reports myself?
No. Because sales, events, packages and invoicing run on one data layer, the reports are simply there, live, and matching what your accounting sees. If you want the raw data anyway, the open API is free.
What does Events Reporting cost?
It's part of Sales & Events, reporting you pay extra for is reporting you won't use. See pricing for the details. As always: integrations included, support included.
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