Mission-critical sales and events. One system.

Elmia in Jönköping is one of Scandinavia's leading meeting places, for more than 65 years, people have come here to share knowledge, showcase innovation and do business across trade fairs, congresses and events. Its conference department runs Jönköping Konsert & Kongress, one of Sweden's foremost venues for congresses, conferences and corporate events.

The house hosts everything from intimate meetings of eight people to congresses of 3,000, across auditoriums like Hammarskjöldsalen and Rydbergsalen, flexible conference rooms, foyers and adjacent exhibition halls. With that volume and variety, the sales and event operation is mission-critical: every enquiry, booking and order has to be right, every day.

An operation of Elmia's scale leaves no room for a system that almost keeps up. The previous setup had reached its limits: sales and event data lived apart from the surrounding systems the organisation depends on, and keeping bookings and orders aligned across the house meant manual work and double entry. For a venue where sales and events are the core business, not a side activity, that was a real constraint on the team.

Jönköping Konsert & Kongress moved its sales and event operation onto GRAND, and uses the platform to its full capability, from enquiry and proposal through function sheets, orders and invoicing. Just as importantly, GRAND's Open API connects the platform to the rest of the organisation: every booking and every order is synchronized automatically with the surrounding systems, so the whole house works from the same live picture without anyone re-typing a thing.

Today GRAND is the system the conference department runs on, mission-critical, used to its full capability, and connected to the whole organisation through the Open API. Bookings and orders flow automatically to the systems around it, the team works from one live picture of every event, and the collaboration between the two teams keeps making the platform better.