More proposals sent. More events won.

KolleKolle, “your natural meeting place”, is a conference hotel in Værløse, North Zealand, surrounded by forest, fields and the Furesø lake. With 21 meeting rooms for up to 200 participants, 77 hotel rooms and a kitchen built on fresh, local produce, KolleKolle hosts everything from one-day meetings to multi-day residential conferences.

Sustainability is part of the identity, KolleKolle is both Green Key and ISO 50001 certified. The same ambition applies commercially: every enquiry deserves a fast, professional answer. To deliver on that, the sales team partnered with GRAND and made Sales & Events the engine behind every proposal that leaves the house.

KolleKolle's proposals didn't look the part. Getting an offer with 21 meeting rooms' worth of options to look presentable meant building it by hand: copying details between documents, pricing add-ons in spreadsheets and formatting every page before it could go out. The result was a proposal that took an afternoon and still didn't impress, and a sales team spending its time on layout instead of on the booker.

GRAND Sales & Events changed the tempo. Every enquiry becomes a branded, interactive eProposal in minutes, meeting rooms, accommodation, catering, AV and activities priced and presented in one place, ready for the booker to accept online. Add-ons are built directly into the proposal, so every offer quietly sells a little more, and automated follow-ups make sure no enquiry is ever forgotten.

What the team hadn't expected came next. With proposals that looked the part and went out in minutes, more enquiries turned into confirmed events, and bookers said yes to more of the add-ons offered right there in the proposal. Better-looking proposals were the goal; more conversion and more upsell turned out to be the reward. And the afternoon of formatting is gone.